BLAXPO 2024 Creative lab POWERED BY salt

The BLAXPO 2024 Creative Lab, powered by Salt XC, is your chance to take center stage and flex your creative genius. Whether you’re a designer, art director, copywriter, or innovator, we want to see how you think outside the box!

Here’s the deal: You can apply solo or with a partner. Review the brief provided by Salt, craft your best ideas, and submit your pitch. Every submission will receive feedback and an invitation to the Creative Lab at BLAXPO, where you’ll get a behind-the-scenes look at how Salt XC tackles creative challenges.

The top 3 submissions will pitch live on stage, competing for the ultimate prize pack, including exclusive Salt merch, a 1:1 session with a Salt creative leader, and fast-track hiring or internship opportunities.

This isn’t just a competition – it’s a movement to amplify Black creative excellence. So, bring your boldest ideas and prepare to shine. The Creative Lab at BLAXPO is your chance to see your creativity bloom in a space made for us, by us.

CREATIVE
PRIZE PACK

  • Exclusive Salt XC Merch

  • 1:1 Mentorship session & portfolio review with Creative Leaders

  • A VIP outing with executives from Salt XC

  • Potential employment opportunity with Salt XC

IMPORTANT DATES

  • Applications Open

    SEPTEMBER 23, 2024

    The countdown begins! Sign up for the lab and get your hands on the creative brief to start the journey.

  • APPLICATIONS CLOSE

    OCTOBER 18, 2024
    11:59PM EST

    Last call! Don’t miss out on your shot to pitch your creative idea at BLAXPO 2024. Make sure your application is in by the deadline and that your ideas are fresh!

  • Top Finalists Notified

    OCTOBER 25, 2024

    You made the cut! If you or your team are in the top finalists, then you get to participate at the Creative Lab and pitch your idea at BLAXPO!

  • CREATIVE LAB AT BLAXPO

    NOVEMBER 2, 2024

    Join other creatives at BLAXPO to put your final touches on your creative pitch, get live feedback from the team at Salt XC and pitch your idea for a chance to win the ultimate Creative Prize pack.

Application Process

Online Application

  • Fill out the form on the BLAXPO website to receive the brief document. Review the brief in detail and follow the directions on how to package your response to the brief by the deadline.  

  • Submit your response by the deadline. ALL submissions will be reviewed. All submissions will receive feedback and know the status of their submission by October 25.

  • ALL teams that submit are invited to the Salt XC Creative Lab at BLAXPO where Salt Creative leaders will workshop how we approach brief responses as an agency.

  • The Top 3 submissions will be invited to present their case live at the Creative Lab, during the BLAXPO conference. The best submission will be awarded the Creative Lab prize pack.

Eligibility

  • Submit as a duo or solo by the deadline. Creatives, Strategists, Designers, and problem-solvers are welcome!

  • At least one of the participants in your team identifies as Black. 

  • AI-supported visuals are welcome, as long as you indicate where it has been used.

Selection Criteria

  • How well did the response address the brief challenge.

  • The creativity and effectiveness of the solutions presented.

  • The readability of the presentation - was it concise and visually appealing.

TIPS FOR A SUCCESSFUL PITCH

  • Be creative! 

  • Follow the suggested outline for your response

applications are closed

applications are closed

 FAQ

  • The Creative Lab will take place on November 2, 2024 at 8:30am - 10am.

    The Finale will be the same day at 3:30pm - 4:30pm.

  • The Creative Lab will take place at BLAXPO at the Toronto Reference Library. To participate, you must secure your seat at BLAXPO here.

  • Yes - as long as you submit a response to the brief.

ABOUT SALT

Salt is a full-service marketing and commerce agency combined with proprietary tech products that allow them to move faster, enhance value, and increase performance. As a hybrid agency of marketing and tech, they’ve developed proprietary products that support their agency’s efforts and empower their clients brands.