Corporate Canada spends significant dollars on events, campaigns, experiences, content and cultural partnerships every year. But for many artists, managers and music companies, understanding how to identify, position for and convert those opportunities into sustainable business relationships remains a mystery.

Domanique Grant and Rhiannon Rosalind know both sides of that equation.

Combined, they’ve spent more than a decade building intersections between music and business — booking artists for major stages and corporate experiences, helping launch RBCxMusic’s FIRST UP national program, and developing creative partnerships with organizations including Google, Live Nation, Canadian Tire, TD Bank, L’Oréal Paris, SheaMoisture and more.

Domanique brings the perspective of an artist and entrepreneur who understands how creative talent becomes a sustainable business — and what it takes to position, package and build opportunities around an artist beyond the traditional music industry.

Rhiannon brings the corporate side of the table. After more than a decade as CEO of the Economic Club of Canada, she has spent years leveraging relationships across corporate Canada to connect business, music and culture — creating platforms, partnerships and opportunities that bring artists and brands together.

Together, they’ll unpack the corporate market from both sides of the table: Who actually holds the budgets? What are companies looking for? How should artists and their teams position and price themselves? What makes a pitch land? What role can managers and music companies play? And most importantly, how do you turn one corporate booking into a long-term relationship and recurring revenue?

For artists, managers and music businesses looking to diversify revenue, strengthen their business development strategy, build sustainable corporate partnerships and create new pathways for growth.